Wayne Phipps

Partner with Wayne Phipps

Independent UK creator behind Over 50 Reset — reaching people rethinking work, money and life after 50.

I'm Wayne Phipps, creator of a growing YouTube channel with nearly 35,000 subscribers and a video that has reached over 2.2 million views.

I work with selected brands whose products or services are a natural fit for my audience. My content is built on personal experience, honest conversations and trust, so any partnership needs to offer genuine relevance and value to viewers.

Minimum Viable Income

Minimum Viable Income is a simple question: what is the smallest, honest amount of money that would allow you to live a life that feels workable and non‑anxious, for the season you’re in now?

Not a forever number. Not a social‑media number. Just a calm, present‑tense figure that covers your real costs and a bit of breathing room.

When you have this number, a few things often shift:

Work ideas that sounded exciting but fragile can suddenly feel realistic.
Projects that only make sense in a much wealthier future become easier to gently put down.
You can see the difference between "I can’t afford this" and "I’m choosing not to prioritise this."

If you’d like to look at your own Minimum Viable Income, the Clarity session is one place to do that slowly and without performance pressure.

Learn about the Clarity session

Noise vs Clarity

A lot of productive, kind people live with a constant background hum of "I should be doing more." This is noise, not guidance.

Clarity, in contrast, is usually quieter and less dramatic. It often sounds like: "This is enough for now." or "That would be nice, but it doesn’t need to happen this year."

One useful question is: if this thought became permanently true, would my life feel more spacious or more cramped?

In Clarity sessions we’re not trying to silence every anxious thought. We’re just trying to tell the difference between useful signals and old, automated noise so your choices can be a little kinder and more deliberate.

Read about the Clarity session

Time Drift

Time Drift is what happens when your calendar slowly fills with things you never consciously chose, until your days no longer look like the life you say you want.

No single meeting, obligation, or favour is the problem. It’s the slow tilt. A few degrees off, sustained over months and years.

A gentle way to notice drift is to compare two calendars:

Your current, real week.
A realistically good week, given your actual responsibilities, that would already feel like a relief.

In Clarity sessions we often map these two weeks side by side and look for the smallest, kindest adjustments that would start to close the gap without pretending your constraints don’t exist.

Explore the Clarity session

Audience snapshot

Current numbers change over time, so I keep the main page simple and provide the latest YouTube Studio media kit when discussing a campaign.

34K

YouTube subscribers

2.2m+

Views on breakout video

UK-led

Audience

45+

Core audience age range

Long-form

Trust-led YouTube content

What the audience connects with

My audience is largely made up of people who are starting to question the next stage of work and life.

They are thinking about pressure at work, health, time, money, retirement timing, identity, options, and what the next 10–15 years could realistically look like.

This is not a hype-led audience. They respond best to calm, honest, practical content that respects the real-life trade-offs people face later in life.

What this is not

This is not a get-rich-quick channel, a retirement fantasy channel, or a financial advice channel.

The work sits closer to practical reflection: knowing your numbers, reducing pressure, creating options, and making clearer decisions about work, money, health and direction after 50.

Best-fit partnership areas

The strongest partnerships are with brands that help people think more clearly, reduce pressure, create options, or improve the practical shape of their next chapter.

Financial clarity

Tools that help people understand their numbers and make calmer decisions.

Health and energy

Products or services that support sustainable wellbeing after years of pressure.

Learning and reinvention

Education, skills and tools for people building options later in life.

Work and career change

Services that support flexible work, self-employment or career transition.

Simpler living

Products that reduce friction, clutter, pressure or unnecessary complexity.

Planning tools

Apps, services or resources that help people think clearly about the next stage of life.

Ways to work together

Partnerships are considered where the brand can be integrated naturally without damaging the trust of the content.

YouTube integration

A naturally integrated sponsor segment within a relevant long-form YouTube video, introducing your brand to an established and engaged audience.

Each integration is developed around the video's subject, with agreed messaging and creative requirements while maintaining my usual editorial style.

Pricing on enquiry.

Evergreen video advertising

Sponsored pinned comments and prominent description links on existing YouTube videos that continue attracting viewers.

Available for 30 or 60 days, with pricing based on the video's current traffic.

From £250 for 30 days.

Website and email support

Extend your campaign beyond YouTube through relevant placements on my website or within email communications to my audience.

These opportunities can complement a video sponsorship or form part of a wider campaign, with content tailored to the audience and your objectives.

Pricing on enquiry.

I usually work on a flat-fee basis. CPM-only, affiliate-only or performance-only campaigns are only considered where there is a suitable guaranteed minimum.

Audience trust comes first

I only consider partnerships where I can speak honestly and clearly.

If I have not personally used a product or service, I will not imply that I have. If a category is regulated or sensitive, such as financial services or health-related products, I am happy to work through an approval process, provided the final content remains honest, clearly disclosed and aligned with the channel.

Featured channel moment

The channel grew after my video about leaving the rat race at 53 reached over 2.2 million views.

That video helped establish an audience around work after 50, money pressure, health, time and later-life decision-making. It is the clearest example of the kind of subject matter that connects with the audience.

The response also led to a BBC Radio conversation about the story behind the channel.

Discuss a partnership

For sponsorships, integrations or brand collaborations, please include as much detail as possible so I can assess fit properly.

Useful details include the brand, campaign brief, expected deliverables, timeline, usage rights, exclusivity requirements, approval process and budget range.